Is BookTok set to revolutionise the publishing industry?

by Frederick Studemann – Financial Times

TikTok clips seem an odd fit with the literary world. But publishers mindful of their bottom line would do well not to sniff at it.

It’s been the question that has long bugged publishers: how to get to grips with the potential of social media in all its bewildering expressions and platforms. The commercial rewards are obvious; how to get there, less so.

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